NailSnaps is raising funds on Kickstarter to launch a smartphone app that syncs to Instagram, letting you browse your own photos to create nail art designs. It is the new direction for social media to gain profit besides advertisement. It also gives merchants new idea for connect social media with people's daily products. Online networking now can help business themselves also doing retails sales. According to Facebook Press Room, their 50% active users log on Facebook in any given day, people spend over 700 Billion minutes per month on Social Media. I think more and more Social Media related product will coming up in the near future .